Building a Scalable, Data-Driven Bet Tracking Platform

Challenge

Pikkit, a leading social sports bet tracking platform, sought to revolutionize the way bettors track bets, compare odds, and access real-time analytics. To provide seamless user experiences, Pikkit needed:

• Accurate, real-time betting data across multiple sportsbooks.
• Automated bet tracking without manual entry.
• Reliable win probability analytics to enhance decision-making.
• A scalable data solution to keep pace with rapid product growth.

Developing and maintaining this infrastructure internally would have required multiple engineers and significant development time. Instead, Pikkit looked for a trusted data partner to handle the heavy lifting.

Solution

Pikkit integrated OpticOdds’ industry-leading odds and bet-tracking API to streamline its platform’s capabilities. With fast execution, consistent support, and a shared vision for growth, OpticOdds provided:

• Automated Bet Tracking: Seamless aggregation of user bets across multiple sportsbooks, reducing manual input.
• Real-Time Win Probability Alerts: Live betting insights and line shopping tools to maximize user engagement.
• Clear, Structured Betting Data: A scalable infrastructure handling complex odds, market movements, and historical data.
• Rapid Feature Implementation: OpticOdds executed feature requests in hours, not weeks, ensuring fast product iteration.
• Dedicated Support & Communication: Hands-on assistance with direct communication lines and Slack integration for real-time issue resolution.

“There aren’t a lot of companies that sell a B2B product and treat their clients like B2C customers. With OpticOdds, we get consistent and relentless execution and support, no matter where we are in the contract or renewal cycle.”

– Pranav Tadikonda, Co-Founder of Pikkit

Impact

By leveraging OpticOdds’ comprehensive betting data and API solutions, Pikkit achieved:

• Automated, real-time bet tracking, eliminating friction for users.
• Faster feature rollouts, ensuring agile development cycles.
• Enhanced line shopping and analytics, empowering users to make smarter betting decisions.
• Seamless scalability, allowing Pikkit to grow without infrastructure bottlenecks.

“Very early on, we had requested a feature and within five minutes I was on a call with one of the founders. Within a few hours, that feature was live and ready for testing in our account. That’s the kind of commitment to customer experience that OpticOdds has.”

– Pranav Tadikonda, Co-Founder of Pikkit