How OpticOdds Powers Gambling.com’s Betting Widgets with Real-Time Odds Data

Challenge

Gambling.com (GDC Group) needed a data-driven solution to power their betting widgets, ensuring users received the most accurate, up-to-date odds across multiple sportsbooks. These widgets allow users to compare odds and seamlessly place bets directly through affiliate links.

To optimize engagement and maximize conversions, GDC Group required:

• Reliable, real-time odds data from a broad selection of sportsbooks.
• Coverage of major sports and betting markets, including player props and live odds.
• Customizable data feeds to match their widget designs and user experience.
• Seamless integration that supports high-traffic environments without latency issues.

Solution

GDC Group integrated OpticOdds’ industry-leading odds API to power their betting comparison widgets. This partnership provided:

• Live odds from 100+ sportsbooks, ensuring accurate and competitive pricing.
• Comprehensive market coverage, including moneylines, spreads, totals, props, and in-play odds.
• Customizable data feeds, allowing GDC Group to tailor widget experiences for different sports and user segments.
• Lightning-fast updates, ensuring real-time accuracy and eliminating stale odds.
• Seamless affiliate integration, optimizing conversions by directing users to the best available odds.

Impact

With OpticOdds’ real-time data, GDC Group’s widgets now:

• Offer a more engaging and interactive betting experience, keeping users informed with live odds.
• Boost conversions and revenue by directing bettors to the most competitive lines.
• Enhance credibility and trust, providing users with transparent and accurate betting information.
• Increase sportsbook partner value, by ensuring optimal odds placement and visibility.

By leveraging OpticOdds’ real-time odds API, Gambling.com has solidified its position as a premier affiliate platform, providing bettors with the best data-driven betting experiences.

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